Salem Monsters - ab Mascot Creation

As part of a class assignment, I developed a mascot for an imaginary baseball team, the Salem Monsters. The concept centered around a playful Bigfoot character, designed to capture the team’s spirited and unconventional identity.

THE PROJECT - Create an engaging and versatile mascot that could be used across various brand touchpoints such as merchandise, promotional materials, and fan engagement platforms.

MY SOLUTION - I was responsible for the entire design process including;

• Researching sports branding

• Sketching multiple character concepts

• Illustration of the mascot